Carnival Cruise Lines Slowly Changing Their Name

Add name confusion to the list of issues at cruise giant Carnival.

Since its first sailings in 1972, the brand has been known officially as Carnival Cruise Lines. But in recent weeks, the name Carnival Cruise Line (singular) has been popping up in some -- though not all -- company communications.

While there has been no official announcement of a name change, parent company Carnival Corp. & plc refers to "Carnival Cruise Line" in a Dec. 17 press release about a new CEO. Ditto a Dec. 19 missive about a new ship order. Still, a separate announcement the same day about company earnings falls back on "Carnival Cruise Lines," and Carnival's brand and parent company websites show no sign of a switch.

So which is it? For now, apparently, both.

When asked about the discrepancy, a Carnival spokesman says that, indeed, a name change is in the works. But it's not happening overnight.

"Yes, we are gradually changing the name to Carnival Cruise Line (singular)," spokesman Vance Gulliksen tells USA TODAY. "This is a gradual change that is more closely tied to how Carnival Corp. & plc refers to its other brands."

By Gene Sloan, USA Today

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