Celebrity Cruises’ Australian preview

The countdown is on for Celebrity Cruises’ first ship to hit Australian waters this November.

Celebrity Century will home port in Sydney for the Australian summer before making way for her big sister Celebrity Solstice in the summer of 2012-13.

“There’s no greater substantiation for the interest in this market than the investment the company’s (RCI) making in the largest and most modern cruise ship ever to call Australia home which will be in the summer of 2012-2013,” said Gavin Smith, managing director Celebrity Cruises Australia.

President and CEO of Celebrity Cruises, Dan Hanrahan, flew into Sydney last week ahead of the deployment to speak with Australian media and agents about the Celebrity offering and sang the praises of the land down under.

Mr Hanrahan expressed his long-term goal to have more than one ship home port in Sydney during the summer but recognised that improvements need to be made to the Sydney port situation in order to achieve this.

Highlighting the economic benefits to NSW as a whole, Mr Hanrahan expects over $1 million in revenue to be generated per day that a Celebrity ship visits Sydney.

“The port has some interesting opportunities ahead of it…if the port can figure out how to accommodate large ships as well as small ships, the beneficiary of that will be the greater Sydney area and NSW in general.”

Whilst having a good port infrastructure is important, Mr Hanrahan explained that something simple can always be effective. He cited the port in Hamburg, Germany as an example which was constructed out of shipping containers for the recent inaugural sailing of Celebrity Silhouette and reiterated that the line can work within the conditions provided to them.