I follow business, write about business, and am always fascinated by companies who transform themselves - especially on such a massive scale! $2 BILLION ? The transformation, according to the statistics and data Carnival is touting, is impressive, but WHAT prompted the transformation itself? Customer surveys? Data analysis? A convention? New leadership? Just really curious. Most transformations fail (30%), but Carnival is one for the record books and the business books too. So what was it? How did it go over? What were the challenges you faced? Tell all!! lol!!!