Celebrity Plans Ice Bar on Century

[Joanandjoe]

Here is yet another example of the over the top efforts by cruise lines to distinguish their ships from other ships.

Celebrity, currently in the midst of a major overhaul of Century, plans to introduce an ice bar onboard. The bar will be the most unique at sea, featuring a liquid wall that freezes, a bar counter made of ice-cold stone, and a solid block of ice behind the bar in which the line will "creatively display bottles of liquor."

The concept of the Ice Bar is one of the grooviest around and can be found on land in hip cities such as Stockholm, London and Montreal. In those places, patrons actually don space like parkas before entering what literally is a room made of ice. Drinks -- at least at the Absolut Ice Bar in Stockholm -- are poured into square, hollow cubes.

No one at Celebrity was available to provide more specifics aside from the fact that the bar, which will specialize in martinis, will feature "kinetic lighting," "winter-white walls and polished stainless steel." There's no word on whether the bar will evoke the typical Ice Bar frosty ambience -- or whether or not Celebrity parkas will be provided.

[JoeyandDavid]

Hi Joe,

I saw the Press release and thought to myself Why? Then I wondered if that "solid block" of ice couldnt somehow become a marketing tool.. with a little chisel it could be a logo (for fee) for a company or advertising for anything else.. It does have marketing possibilities....however personally I don’t understand the whole fascination with the ice thing to begin with.

Thanks for the post