Carnival ( CCL ) Links up with HAIRSPRAY

[CanadianCruiser]

Carnival links up with Hairspray

Carnival Cruise Lines and New Line Cinema have teamed up for a

one-of-a-kind marketing partnership on Hairspray, one of the summer's

most anticipated films. The partnership includes Hairspray-themed

programming and prize giveaways aboard Carnival's fleet of 22 "Fun

Ships," a special prize promotion, and an exclusive Hairspray movie

trailer and behind-the-scenes footage viewable only at

HAIRSPRAY - The Movie ---- Carnival Cruise Lines. The partnership marks the first time

Carnival has been involved in a major motion picture promotion, and is

expected to reach millions of consumers in the month of July alone.

"Hairspray and Carnival Cruise Lines both strive to offer a fun,

highly entertaining and truly memorable experience for our respective

audiences," said Bob Dickinson, president and CEO of Carnival Cruise

Lines. "This partnership provides Carnival with a special opportunity

to enhance our guests' vacations by offering some unique shipboard

events tied into a fantastic movie that, just like our cruise line, is

geared toward families."

Lance Still, New Line Cinema's executive vice president of national

promotions, added, "Carnival is a perfect promotional partner for us

on this film because their cruise line gives us the opportunity to

reach a large audience and create a fun promotion that matches the

tone of the film."

Hairspray features an all-star cast including John Travolta, Queen

Latifah, Michelle Pfeiffer, Christopher Walken, Amanda Bynes, Allison

Janney, Brittany Snow, Zac Efron, Elijah Kelley and newcomer Nikki

Blonsky in the lead role. To help jumpstart the buzz, the partnership

will kick off June 15 with the debut of a special Hairspray movie

trailer and behind-the-scenes footage from the making of the film

exclusively at HAIRSPRAY - The Movie ---- Carnival Cruise Lines.

Also, consumers who book a Carnival Cruise Lines vacation between June

15 and July 31, 2007 will be automatically entered into a drawing to

win an all expense paid trip for four to New York City to see the

Hairspray musical on Broadway and receive complimentary make-up and

wardrobe makeovers. Consumers may also enter to win without purchase.

To enter the contest or to view the official contest rules, visit

HAIRSPRAY - The Movie /Carnival Cruise Lines.

A national print advertising campaign promoting the partnership and

prize giveaway will launch in mid-June in several consumer magazines,

including People, Oprah, More, InStyle and Women's Health.

Throughout the month of July, guests sailing on Carnival Cruise Lines'

"Fun Ships" will have the opportunity to participate in a variety of

Hairspray-themed activities including "Hair-aoke," a take-off on the

popular karaoke sing-along craze, incorporating songs from the movie

and the 1960s, and a "Hairspray Hop" theme party within the cruise

line's popular teen program. Participants will receive a variety of

Hairspray-themed prize give-aways, including cameras, movie tickets,

posters, tank tops, lip balm and other items. Hairspray Dance Lessons

will also be offered, providing guests the opportunity to learn dance

moves performed by the characters in the movie.

Carnival guests will also be privy to a special 30-minute DVD airing

on the cruise ships' in-cabin TVs that shows movie clips and

behind-the-scenes highlights.

[JoeyandDavid]

look how mainstream John Waters has come....

[hazelson]

Sounds like fun!

[GottaCruz]

I absolutely adore John Travolta. Sounds great to me.