Celebrity Cruises' Revamped Gifts and Amenities Program

JoeyandDavid · October 14, 2008

Celebrity Cruises has launched a new shopping program, and as of today, it is open for business 24 hours a day. "Shop Celebrity" is an online portal that allows consumers and travel agents to order a wide variety of items for delivery either onboard or at home. "Shop Celebrity" also includes the launch of Celebrity's new amenity program, "Gifts by Celebrity."

"Shop Celebrity" offers a wide range of Celebrity Cruises logo items and apparel, gifts and memorabilia, as well as culinary delights, spirits, wine and soda. Within the portal, consumers and travel agents also have the opportunity to order from partner websites: LeapFrog® School; timetospa®; and Celebrity Vineyards(SM), which includes products by Riedel® Crystal, the world-renowned manufacturer of wine glasses that offers comparative wine workshops on Celebrity's ships.

"Based on feedback from our guests and travel agent partners as well as the growing popularity of online shopping in today's marketplace, we wanted to create a virtual experience reflective of the bricks-and-mortar shopping experience that we offer on our ships," said Lisa Lutoff-Perlo, Celebrity's vice president of hotel operations and onboard revenue. "The complete Shop Celebrity program offers something for everyone, anytime, whether they want to surprise a friend or a client with an onboard gift, or whether they want stylish keepsakes for themselves or others."

Shop Celebrity includes a comprehensive new amenities program named "Gifts by Celebrity," which is comprised of three categories:

-- "Shop Aboard," where consumers or travel agents can purchase items for themselves or gifts for others, that will be delivered onboard during a particular sailing. Travel agents are eligible for a 10% discount when placing "Shop Aboard" orders by phone, and will soon have access to a unique, agents- only website that will offer the same discount. The discount applies exclusively to gifts that the travel agents are buying for their clients who are sailing with Celebrity.

-- "Shop Ashore," where consumers or travel agents can purchase items to be delivered to Celebrity guests' homes or offices either before or after a cruise. Items can be delivered throughout the continental United States and to select cities around the globe.

-- "Group Gifts by Celebrity," which offers a wide variety of items that consumers, travel agents and meeting planners can order, for delivery to affinity and incentive groups sailing with Celebrity; these items can be delivered before, during or after a cruise. Groups also have the opportunity to add their logo to certain items that include the Celebrity logo. A volume discount is available online. Cruise enthusiasts are encouraged to "Shop Celebrity" by visiting http://www.celebritycruises.com/gifts .