Celebrity launches new 'Captain's Club' program

[Jason]

Celebrity Cruises is excited to announce improvements to its Captain's Club loyalty program.

Guest feedback helped define the new program features, which include two new, additional levels of status and rewards beyond the existing "Elite" level, which is the highest level of membership in the brand's current four-tiered program.

Effective on sailings commencing after November 25, 2013, the new Captain's Club will offer a six-tier program. The Club's current levels of "Preview," "Classic," "Select" and "Elite" will remain, with two new tiers -- "Elite Plus" and "Zenith" -- each with their own unique set of benefits and privileges.

Members who achieve the new Elite Plus status will receive an even higher level of recognition and broader benefits, including additional beverage and specialty dining discounts, complimentary 200-minute Internet packages, complimentary cappuccinos, lattes and more.

Members who achieve Zenith status will receive benefits and perks befitting this ultimate level of membership, such as access to Michael's Club Lounge (available fleetwide in 2014), a complimentary premium alcoholic beverage package, complimentary laundry, a 1,600-minute Internet package, and other benefits.

Celebrity's guests now can accelerate their progression through the loyalty tiers with a new Club Points system which recognizes the stateroom category as well as the days spent onboard. Members' previous cruise credits will be automatically converted into Club Points, and members will retain all of the benefits they earned in the program to-date – with no expiration. In many cases, guests may automatically become charter members of Celebrity's new Elite Plus or Zenith tier. It is important to note that no current members will lose any of the benefits they have come to expect and enjoy today. Full program details are available at www.celebritycruises.com/captainsclub.

Another new enhancement is the ability to quickly access special pricing exclusively for Captain's Club members through the Captain's Club portal on the Celebrity Cruises website, www.celebritycruises.com. By simply entering their name and Captain's Club member number on the site, they can instantly see available loyalty pricing.

"At a time when many loyalty programs are cutting back on benefits or making it more difficult to redeem rewards, we're thrilled to do just the opposite," said Celebrity's Director of Loyalty Lee Moreau. "Guest loyalty is the cornerstone to any successful business, and that's why, at Celebrity Cruises, we make our guests the center of our attention. We hope this reinvigorated program will even more vividly show our guests how much we appreciate their loyalty, and allow us to welcome them back onboard even more frequently."

By Celebrity Cruises

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[DebbieandJerry]

We keep looking at Celebrity cruises. Hoping the prices will drop

[Shari2]

Will have to look into this...we have been on three Celebrity cruises, with two of them being 15-day cruises. Really want to go on one of their newer ships.

[AndiD]

We have sailed on Celebrity three times as well and have a med cruise booked on the Equinox for summer 2014. Comparing prices with Princess, Celebrity is coming in very competitively! I am pleased with the changes in the loyalty program. It doesn't affect us yet, but we look forward to reaching those levels!

[Jan115]

We have our first Celebrity cruise coming up next summer on the Reflection. I still can't believe the deal I scored - a balcony for the price of an inside. That promo is long gone and there's been nothing else since to come close, even with the 1-2-3 deals.

This could be the start of a beautiful friendship!

[WeCruiseToo]

Remember, Celebrity Captain’s Club will give you the equivalent level that you’ve earned with the Royal Caribbean Crown & Anchor Society (and vice versa)! We’ve sailed as Elite on Celebrity cruises 7, 8 and 9 because we already had 10 Royal Caribbean cruises under our belt. Of course now that it’s points instead of cruises it’ll be a long, long time before we go up another level on any cruise line.

[DebbieandJerry]

Thanks for the tip about RCC&A. I need to get that sailing on my Celebrity Captain's Club account.

[WeCruiseToo]

Thanks for the tip about RCC&A. I need to get that sailing on my Celebrity Captain's Club account.

Hi Debbie! It’s not the Royal Caribbean sailings plus the Celebrity sailings combined – it’s just whichever loyalty program you have obtained the higher level in you’re given the equivalent level in the other program. So if you were already Elite on Celebrity you should have gotten the Diamond-level perks on your Royal Caribbean sailing even if it was your first time on Royal Caribbean. Hope that makes sense!

[DebbieandJerry]

Thanks for the clarification. Yes, we have sailed more on Celebrity, so I will need to remember that 'level' when it comes to our next Royal cruise.