Celebrity Cruise Butlers Deliver Free Picnics to Promote "Grass is Greener" Campaign

[Jan115]

Playing off its half-acre lawns of real, growing grass on the top decks of its Solstice-class ships, Celebrity Cruises surprised several unsuspecting park-goers in New York City, Chicago, and the Bay Area this weekend.

Hundreds of butlers emerged on the park lawns and presented packed, complimentary, luxe picnic baskets to lucky recipients. Several park-goers also received a Celebrity cruise.

Celebrity launched the stunt to kick off the summer season as part of its "Grass is Greener" campaign, which highlights the ways in which Celebrity’s cruises are unmatched.

“Real grass growing on our top decks, private and spacious veranda staterooms, our Suite Class, and globally inspired cuisine are some of the reasons why the grass is greener with Celebrity,” said Lisa Lutoff-Perlo, president and CEO of the cruise line.

“Through this campaign, we want to celebrate everything that makes Celebrity the ultimate modern luxury vacation.”

On board, you can choose from two private veranda picnic experiences: for brunch or sunset.

Curated by Celebrity’s new James Beard–featured chef, the picnic experience is the first of its kind and will roll out across the fleet beginning in June, to be available on all ships (Celebrity Xpedition excluded) in July.

If you missed the action at the three city parks, you can enter for a chance to win one of five 7-night Celebrity cruises for two to the Caribbean by celebritycruises.com/sweeps through June 13, 2015.

Source: Porthole Cruise Magazine (June 8, 2015, "Celebrity Cruises Kicks off summer: picnics for park-goers -- and free Caribbean cruises")

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Featured photo credit: Travel Agent Central

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