Silversea Cruises Now Under Royal Caribbean Flag

[ExpatCruise]

Royal Caribbean Cruises is now taking aim at the luxury market.  It was announced today that Royal is acquiring a 66.7% stake in Silversea Cruises for $1,000,000,000 (billion) and assuming around $500,000,000 (million) in debt.  The luxury cruise line will now be sealing under the Royal Flag. 

 

This seems like bad news for the other players in the luxury market that are not part of a much larger cruise group. Giving Silversea Cruises the power of a Super Cruise corporation Royal behind it (second largest in the World). While Seabourn Cruises should not be hurt by this, as they are part of Carnival  the largest Cruise company in the World.  Third place cruise corporation is Norwegian Cruise Line Holdings which operates Oceania Cruises.

The company I see hurt in his is Crystal Cruise which is part of Genting Corporation, which while they have a large cruise group they are really a gaming company, and cannot compete with the big three.

[Jason]

Thanks for sharing this.   Posted a detailed article tonight [link below] - It's certainly a shakeup in the luxury market and it will be interesting to see how it plays out for the smaller luxury lines in the future.

 

[Swath]

Silversea wants to expand in a big way it seems